The Challenge

As CitrusAd grew, it identified the need to rapidly scale both its technology delivery and people capabilities. 


It considered an outsourced or offshore model but decided that would not be able to deliver the process and organisational transformation required to help the organisation scale sustainably. 


Instead, CitrusAd sought out a partner that could introduce best in class use of technology and architecture into its existing teams, as well as providing an efficient and productive Way of Working. 


That’s where Patient Zero came in. 

The Solution

Through deploying multiple teams into CitrusAd, Patient Zero helped the organisation rapidly scale-up from delivering one feature and product at a time, to delivering eight product lines concurrently across multiple development teams. 


CitrusAd Chief Operating Officer Adam Skinner said that the lasting cultural and process transformation was the biggest benefit of this unique engagement model. 


“The biggest thing we took away from the engagement with Patient Zero was the fact that we went on a transition journey from being a start-up to a proper scale-up,” Adam said. 


He also pointed to the speed of the transformation as a key benefit. 


“The engagement with Patient Zero enabled us to get from delivering one product line to delivering eight product lines concurrently in the space of 6–12 months,” Adam said. 


“Even to this day, we’re still using the Way of Working that Patient Zero is built on.” 

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